A Flexible Safer from Sensormatic is called by that name because it is created as a durable locking bag made out of Polyethylene (PE) and nylon materials. The bag is flexible while being tough enough to prevent shoplifting efforts to steal the merchandise inside of them. I like to think of them as flexible for another reason. They allow you to put a variety of merchandise on display for customers to pick up and carry about the store with the security of electronic article surveillance. I have been in the retail and Loss Prevention business for a very long time and one thing my experience has taught me is that sales increase when shoppers don’t have to wait for assistance to make a purchase. According to a 2013 Timetrade.com, “Retail Industry Executive Survey”, “70% of retailers report consumers will wait 5 minutes or less before a customer abandons a purchase and leaves the store.” I would guess that this figure included any wait time by a customer be it waiting in a checkout line or waiting by a showcase for someone to help show them merchandise. A Flexible Safer is a way to keep shoppers from having to wait and reduces the chances you will lose the customer.
Another reason I think flexibility can mean something else when talking about Safers is that they allow MORE merchandise to be displayed than when similar retail anti-theft devices by other companies are used. For example, the store I work at sells printer cartridges. Some are on open display with no protection while other cartridges are protected in bulky, clear anti-theft boxes. Those boxes take up a lot of excess room on the shelf and that means there is less space for merchandise. You run out of merchandise at a much faster pace and have to ensure that product gets replenished. Should an empty shelf be overlooked and not refilled customers may not seek assistance to find out if there is more product in the stockroom. They may make the choice to simply leave and go elsewhere. I found an article in retailtouchpoints.com from 16 April 2018, by Glenn Taylor, “Study Reveals Why 96% Of Shoppers Leave Stores Empty-Handed” that referenced a “2018 Global Path to Purchase Survey”. According to the story, taking statistics from the survey, “shoppers leave stores without buying for a number of reasons including:
• They couldn’t find the product they needed (67.3%)
• The store didn’t have the items they wanted (66.3%)
Sometimes customers can’t find the products they want or need because the shelf space where it should be located is empty and no one has taken time to refill it. If the quantity of merchandise that is stocked on a shelf is reduced because of retail anti-theft devices the store may be selling faster than re-stocking efforts can keep up with those sales. In other words, the more merchandise on the shelf the better, especially when it comes to high volume sales items.
As a company dedicated to increasing the sales for their clients, Loss Prevention Systems, Inc. (LPSI) understands that having merchandise on the shelf and available is important. There is sometimes a fine balance between using the right anti-theft device and sacrificing quantities of a product on display. If the merchandise is high dollar or high theft (such as infant formula) it might make sense to use a security device that may take up a little extra room on a shelf. If a product may be a moderate price-point or have a slightly lower risk of theft quantity may be important in an effort to expand sales. LPSI recognizes the value of keeping more of certain products on a shelf or peghook while still adding electronic article surveillance protection to the item. They recommend the Sensormatic Flexible Safer in those cases as a way to balance quantity and security needs.
Not all retail anti-theft devices offer flexibility to the retailer. They are important and they will prevent shoplifting but they can hurt sales when they limit displayed quantities. A Flexible Safer provides protection and allows retailers to display more items on peghooks versus using shelves. No more wasted “air space” between shelves on a gondola! Increase sales and security with Sensormatic Safers.
Need information on a Flexible Safer? Give us a call at 1.866.914.2567 now.