If you read Part 1 you know that we are talking about the features and benefits of Sensormatic systems. If you didn’t have the opportunity to read Part 1 well what are you waiting for? Just kidding, you can read it later and I feel confident you will want to after you get finished with this article. The premise for the article was the result of a training session conducted at the store where I work. Yes, I paid attention to the training but it did make me think about how I could apply it to anti-theft systems and why Sensormatic is a superior choice over other electronic article surveillance manufacturers and distributors. The topic we are in the midst of is the difference between features and benefits of something and in this instance we are talking about Sensormatic technology. In Part 1 we looked at just a few of the features and benefits of Sensormatic equipment but there are so many I ran out of space for my article. I have several more points I really wanted to cover so that is what Part 2 is devoted to.
Much of my Loss Prevention career had me using mostly radio frequency (RF) electronic article surveillance tags and labels. One feature that Sensormatic acousto-magnetic tags offer that RF devices do not is that they can be placed on merchandise that contains metals, liquids or merchandise placed in a metal shopping cart. If we are looking at the benefits of Sensormatic systems for a retailer we want to see how it improves something for that retailer. Well, if one of the reasons to invest in an anti-theft system is to stop shoplifting the benefit of using Sensormatic acousto-magnetic labels is that more merchandise can be protected than with RF tags. It also means a retailer does not have to start the costly changeover from metal shopping carts to plastic carts.
Another benefit when using Sensormatic APX labels is the time that is saved when merchandise is returned. When merchandise is returned in the original packaging and an acousto-magnetic label is attached it can be reactivated. There is no need to go through the process of retagging that item. With RF labels a store employee has to put a new tag on the goods that are returned (if they even think to do it which is less often than you might think).
Let’s talk a little about the features of the Sensormatic Synergy 2.0 ABS Pedestal. Who wants to buy an anti-theft system to stop shoplifting that has no ability to be upgraded? You want an improvement to a system you have to go out and purchase a whole new set of pedestals. The Synergy 2.0 ABS Pedestal, one of the many Sensormatic systems towers on the market can start you out with the very minimum requirements to prevent criminals from stealing and that is fine. What you learn later as you start seeing improvements of in-stocks and sales begin to increase a bit is that there is still theft taking place. The benefit of owning the Sensormatic Synergy 2.0 ABS Pedestal is that you can upgrade it with several features without having to spend more money on a whole new tower. You also don’t have to have your store torn up as old pedestals are removed and new ones are installed. Add-in the upgrades of a Synergy camera and people counting device and you truly increase your ability to positively improve sales.
And I am not done with the Sensormatic Synergy pedestals. Add the feature of metal foil detection and you have the ability to stop shoplifting by professional shoplifters. The benefits speak for themselves. Foil the would-be shoplifters attempting to bring in their foil lined bags and you save untold amounts of shortage. Discourage these guys from coming in and you also create a safer environment for your employees and customers. Professional shoplifters can be dangerous and pose risks to the safety of everyone around them.
Sensormatic systems have been proven to be effective over the years. Many retailers rely on their tags and equipment to protect the merchandise they carry. They have seen how Sensormatic not only reduces theft but enhances sales in the process. The features offered with these systems allows easy upgrades and protection not offered by competitors. Do the math and find out how you can benefit from using Sensormatic products in your store.
Need information on Sensormatic systems? Give us a call at 1.866.914.2567 now.