I just attended training at the store where I work as a sales associate and the conversation got me to thinking about Sensormatic systems. Our training was on printers and we were discussing the difference between features of a printer and benefits of a particular printer. The trainer pointed out features such as an extra feed tray, a large display screen, the wide format of the printer and printing speed. Features in this case are elements of a printer that can appeal to a specific client. A benefit of a printer was what that printer would do for the customer. One customer may need to print a lot of forms so an extra feed tray reduces the amount of time the customer has to replenishing paper. A faster print speed allows the user to get more done in a shorter period of time freeing up valuable time for the user for other projects. So I wondered what I would tell someone about the features and the benefits to retailers who invest in an anti-theft system.
Now it really isn’t a really difficult question but it is one that is packed full of information. For one thing Sensormatic systems are a trusted developer of electronic article surveillance (EAS) equipment. They continue to be an innovative leader in new tags and anti-theft devices to stop shoplifting. For example cosmetics and small merchandise that can be easily concealed in a pocket have long been a real problem for retailers. They don’t want to lock up these items because it hinders sales and it is unfair to the majority of honest customers. Traditional EAS tags have just been too large to place on these items. The Sensormatic HBC tag eliminates this issue. The feature as we see with this tag is it is a slim design that allows it to be placed on the small merchandise that was previously “untaggable”. The benefit to shop owners is that they can put these small pieces of merchandise out for customers to buy and the tag will stop shoplifting. Another benefit to the owners is the elimination of shoplifting decreases stock shortage and increases the in-stocks of these items. When out-of-stock issues go away customers can find what they are looking for and sales increases. The benefit of the HBC tags is multiplied several times over.
Another feature of Sensormatic systems you will be interested in includes the ability to have a people counting device added in to many of their towers. At first this may seem to be an odd feature to an anti-theft system but if you are looking at enhancing your sales and you can do it using an EAS system why not take advantage of it? By making a Distinction between sales transactions and customer traffic you will be able to learn how many potential sales you are missing during the day or week. You can use the information to reallocate your payroll and personnel so that you can optimize opportunities to capture the sales you may be missing.That is a big benefit to you.
The ability to add a camera to some Sensormatic towers is an invaluable feature that should not be overlooked by store owners. What benefit does a store manager derive from a camera? When paired with EAS alarm activations managers can see video or images of who caused the alarm at the doors. Now bear in mind you don’t want to make an accusation of theft based on an EAS alarm but as you start to see the same person over and over again you can be on the alert for the suspect. You can even track alarm event times. It is my experience that often thieves unintentionally develop patterns and a Sensormatic camera can assist in your efforts to stop shoplifting by these criminals.
In part 2 of this series we will continue our conversation about benefits and features of Sensormatic systems. EAS is an effective tool for shortage reduction but not all systems are created equally and a low-cost system will give you little in return on investment results. Be sure to look for part 2 to learn more about benefits and features that make Sensormatic the EAS vendor of choice for over 80% of the world’s top 200 retailers.
For more information about Sensormatic systems contact us or call 1.866.914.2567.